Google Ads ROAS Breakthrough
Data-driven Google Ads management with conversion-focused creative turned an underperforming account into a profit engine.
Headline result
4.8x ROAS
Industry
SaaS / Technology
B2B SaaS company
Context
What they came to us with
A B2B SaaS company was running Google Ads with meaningful spend and reporting a return that didn't justify continuing. The account had campaigns running, but conversion tracking was measuring form-fills rather than qualified pipeline — so the bidding algorithm was optimizing toward a proxy metric that didn't reflect real revenue.
That's a common and expensive pattern: the platform is doing exactly what it was told to do, and what it was told to do isn't what the business actually needs.
Approach
What we actually did
We rebuilt the measurement layer first, before touching campaign structure. Offline conversion import and first-party data infrastructure were wired in so the algorithm could optimize toward actual closed revenue rather than a form-fill that might never convert.
With the signal corrected, we restructured the campaigns around the real B2B buying cycle — multiple stakeholders and a longer consideration window — instead of a consumer-style single-touch funnel, and rebuilt the creative around the conversion events that actually correlated with pipeline.
We also reviewed Performance Max channel-level reporting actively rather than treating it as a black box, so budget allocation decisions were made on real data instead of assumption.
The verified numbers
These figures match the results quoted across the rest of the site — one source of truth.
4.8x
Return on ad spend
Month 1
Paid for itself
Closed revenue
Optimization target
In their words
“Their Google Ads management paid for itself in the first month. Transparent reporting and a team that genuinely cares about ROI.”
Jonas Weber
Marketing Director, SaaS
The service behind this work
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